Posts Tagged ‘theft’

Affiliate Link Cloaking – Quick, Easy and Free

Tuesday, July 28th, 2009

You know already that it’s probably a good idea to cloak your affiliate links. The more savvy surfers become about affiliate marketing and the links that represent your “paycheck,” the greater the likelihood that someone unsavory is going to hijack your affiliate ID and substitute it for their own. If they’re truly bloody minded, they could choose to bypass it altogether and simply cut you out of your hard earned commission.

So a variety of solutions have appeared over the years to make it harder for the bad guys to win. There are a number of free services that will cloak your link for you, like TinyURL, KlasLink, and others (some of which are paid services), which serve the dual purpose of hiding your ID and shortening a very long link into a tidy bit of more manageable code. While handy, surfers are becoming more familiar with them, and jump to the instant (and understandable) conclusion that clicking on one of these links is going to take them directly to a sales page. Unless their credit cards are already out of their wallets and poised for service, most people are going to choose to forego the sales pitch, and your persuasive copy will never have a chance to work its magic.

There are also several small software programs that will cloak your link – of variable usefulness and stability. Although you can download them for free, you’re left with the same problem of not being able to customize the code to de-emphasize the fact that the link is a sales tool.

The best solution is a bit of php code that will give you everything you want, with a single initial setup and no cost involved. You don’t even have to know anything about php coding. As long as you know how to upload a file, you’re gold. Here’s how to do it:

Begin by logging in to your host account. Create a directory/folder under your main domain name and call it “recommends” (or any variation you prefer; “likes,” “suggests,” etc.). Whatever you call this directory will be viewable by your visitors, so pick something pithy and upbeat.

Let’s say your domain name is http://marketersdream.com. In your FTP program or on your cpanel, whichever you’re using to access your site files, right click on marketersdream and select ‘create folder,’ then give it the name you’ve decided on. Let’s say you name it “recommends.”

Now you have a path that looks like this: http://marketersdream.com/recommends.

Let’s say you now want to promote a product called “winzip.” You create a directory under the recommends directory and call it “winzip.” Now you have a path like this: http://marketersdream.com/recommends/winzip.

Nearly done! Now all you need is an index.php file that redirects the user to your affiliate link. Here’s how you do that:

In Notepad, make a file and name it “index.php.” Here is all that should be in that file:

header(”Location: YOURCOMPLETEAFFILIATELINK”);
exit();
?>

Whatever the affiliate program you joined gave you as your unique affiliate link, just paste it over the capital letters above, making sure it includes the http:// part. If you wish to take the cloaking one step further, you can cloak your affiliate link with something like TinyURL, then paste THAT code over the capital letters. That way you ensure that your affiliate ID can’t be seen at any step during the redirection process.

So, in our example, you would paste your complete affiliate link for the “winzip” product over the capital letters in the code, save the file as index.php, then upload it into the http://marketersdream.com/recommends/winzip directory that you just created.

You’re finished. Now, whenever anyone clicks on the link http://marketersdream.com/recommends/winzip, they will be redirected to your affiliate page at Winzip. In future, with each new product you’re promoting, simply create a new folder under “recommends,” name it after the affiliate product, and upload the index.php file with the new affiliate link. Quick setup, easy solution, no cost. Just like it says on the box!

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.

How To Protect Your Affiliate Commission

Tuesday, July 28th, 2009

Affiliate marketers have a constant worry about commissions being stolen by some lazy person out there who doesn’t want to work. In some marketing circles, it is a widely held belief that this is an easy task that just takes a few keystrokes to accomplish.

Let’s examine the fallacy in that assumption. It is very easy for someone to change the hop=your ID to hop=their ID. There is no arguing with that. After having clicked the Order Now button, the prospective purchaser will be taken to the checkout page. At the very bottom of the page, under the Terms of Sale and under the Click Bank copyright, the original affiliate ID is still displayed. This doesn’t change just because the hop link has been changed. The appearance of this ID can’t be changed. That means that the commission for the original and rightful marketer is securely protected.

The hop=value does not set the affiliate cookie. This necessary cookie is set when the link is clicked. That means that the hop=value can be changed and it will have no effect on the cookie.

Since the commissions are protected from this type of theft, are there other ways that the affiliate commissions can be stolen? There are two major areas of concern and, even though there is a real possibility of loss, there really is not much that can be done to stop them.

If the affiliate link is on the sales page, the unethical customer can see the Affiliates link and obtain their own link and buy through that link. Yes, it is considered bad form to buy from your own link; however, there is very little that can be done to stop it. Multiple PayPal accounts and email accounts guarantee the theft’s anonymity.

Malware or Adware is capable of replacing genuine affiliate cookies. By substituting their own data, the legitimate affiliate marketer once again misses out on the sale.

Why do people continue to cloak their links. The simple answer is to make them look more professional. That is quite an acceptable reason. All marketers want their business to be perceived as first class and professional. The small things go a long way to reinforce this perception. Appearances are considered to be an area of importance.

But there is no reason to spend huge amounts of money on software to do this cloaking. You can easily do the same thing with a redirect page. Or check out free affiliate link cloaking software programs on Google.

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.

Is Your Affiliate Identity Safe?

Tuesday, July 28th, 2009

Identity theft is a hot topic today and the Internet is no exception. Aside from banking online and ordering via credit cards online security concerns, have you considered that your online affiliate identity might also be at risk?

The numbers vary depending upon the source quoted, but conservative estimates indicate that 10% to 40% of affiliate sales are lost. Why? Internet pirates can, and often do, steal, bypass or otherwise mutilate your affiliate link, thereby robbing you of hard-earned sales.

Are you fed up with lazy and unscrupulous people who, instead of using their misplaced energy to create something special of their own, prefer to just suck the life out of someone else’s endeavors? Are there ways to stop these pirates who can spoil your online marketing efforts?

Yes, there are. One solution is called “redirecting,” which simply means that you set up a domain name that will forward to the specific link you want to go to, but will not show your entire affiliate ID. The redirect will show only your domain name. Not only is this a “prettier” picture than those long, cumbersome, ugly, and often distracting affiliate links, but it will give you more credibility, which in turn can build more trust in you and/or what you are offering. Some companies offer e-mail forwarding as well, so that your e-mail contact information can also reflect your domain name.

Should this cost a lot? No. You can find a company that costs you pennies a day for their services. Several features should be considered when choosing a domain forwarding or redirect company. Ideally, the company should:

Charge a one-time set up fee for your domain name;

Offer unlimited sub-domains, which allow you to manage multiple affiliate programs from one domain name;

Offer domains that can be bookmarked, which means that every time a customer goes back to the site, they see your domain name (and you get the commission);

Optimize search engine indexing, allowing you to change the title, mega description and keyword tags for your domain name, easily and in minutes. Normal affiliate links are almost never indexed, so choose a domain provider that is designed to be indexed by all major search engines.

Do not require that you pay a monthly hosting fee or require you to buy software, ever; and,

Do not require software or technical expertise in order to use. Choose one that is user-friendly to your level of technical or software knowledge.

Finally, choose a keyword-loaded domain name that is easy to remember looks attractive and represents you in a professional, yet personal manner that suits your personality and/or what you are promoting.

Domain forwarding will take you a long way towards building a credible, trustworthy business. Good domain forwarding companies who offer most, if not all, of the benefits listed here, are worth their weight in gold.

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.