Posts Tagged ‘marketing’

Create a Rss Feed – More Free Traffic to Your Static Web Pages Pt2

Tuesday, July 28th, 2009

Static web pages and Adsense template sites created without the assistance of the robust traffic generation methods of a word press blog can still play with the big boys. However, it will take some work to generate the kinds of traffic that a word press blog can generate. One traffic generation method is to create a rss feed, manually, for your site and syndicate it. In part 1, you learned how to create a really simple syndication feed, a rss feed, for your static pages and Adsense template sites and upload it to your site.

Now you will need to edit your home page to link directly to your rss page. The optional use of a rss icon of your choice will help your readers easily find your feed. Copy and paste the code below for linking from your home page to your rss page. Add the code to your home page where you want the link to your rss feed to appear.

Xa href=”http://www.FULL-URL-TO-FEED.rss”YXimg src=”http://www.FULL-URL-TO-ICON-USED”border=”0″ width=”SIZE” height=”SIZE”YX/aY

Do not forget to upload your icon to your site folder. If you decide not to use an icon with your rss feed, then use the code below:

Xa href=”http://www.FULL-URL-TO-FEED.rss”YGET RSS FEED HERE X/aY

That is it. The information this far has shown you how to create your own rss feed for all your static and Adsense template web pages. You should now have your rss feed uploaded to your site and it should be accessible to your visitors from your home page. Not difficult at all.

A couple of points to mention:
1) Try to use only 10-12 items in your rss feeds. The point is to generate interest and traffic back to your site, not to bombard the readers with everything you have on your site, at least not all at once.
2) Keep your rss feed up to date by editing the code with your latest content. Use the code below to insert the new item below the close language tag and above the last updated item in your feed.

-
XitemY
XtitleY INSERT ITEM TITLE HERE X/titleY
XlinkY http://www.YOURSITENAMEHERE X/linkY
XdescriptionY INSERT ITEM DESCRIPTION HERE X/descriptionY
X/itemY

Remove the last item from the bottom of your feed if it puts the 10-12 item limit. Remember to replace all the capitalized text in the code with your own information.

Now that you have your feed set up on your site, start submitting your feed to feed directories.

You can add images and other features such as ads into your feeds as well. For these and other more advanced techniques, just do a Google search for rss feed and this should bring up an abundance of information. If you want more rss feed directories, a simple Google search will help as well.

Creating a rss feed for your static web pages and Adsense template sites is simple once you know the process. Submitting your feed to feed directories about once a month will help to increase traffic to your site. Now it will be easier than ever to get traffic to your static html and Adsense template sites. Go ahead, create your rss feed now and let the traffic flow.

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.

Why Blogging is Essential to Your Business

Tuesday, July 28th, 2009

In the ‘good old days’ – not so long ago it seems – you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it’s nearly impossible to meet with every business contact on a regular basis.

Thankfully, blogging has come to the rescue. Setting up a blog on your web site – and having an associated RSS feed – means you can keep in constant touch with your clients and potential customers. Plus you don’t have to email them and they can get your latest news without having to visit your web site.

So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It’s nothing special. There are several methods of writing ‘blogs’, but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com.

However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it – you don’t have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.

Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone’s Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don’t have to do anything other than produce the content. Equally, you don’t face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.

As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn’t stop there. Search engines love them. That’s because blogs provide fresh and new content – precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. This means if you don’t have a blog for your business, you are seriously reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.

So, blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging!

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.

Using Really Simple Syndication (RSS) to Make Money

Tuesday, July 28th, 2009

You may already know that RSS stands for Really Simple Syndication, but what does that really mean to you and more importantly, how can you use RSS to help you make more money?

Simply put, RSS feeds are written in XML, a special mark up language much like html. That means that they have mechanisms included that identify structures in a document. The structures define the content and how that content will be displayed within that document. RSS is what makes big news websites possible: RSS files are used to create a data feed which will deliver headlines, links or virtually any other piece of information to a channel viewer application, commonly called a news reader.

These readers are subscribed to certain RSS feeds and constantly monitor them, alerting the user when every any new information has been added to the feed. So, how can you use this to your advantage as an internet marketer? Here are the most popular ways to integrate RSS feeds into your marketing effort: you can use RSS to replace any email marketing you are currently doing, take advantage of RSS feeds to drive traffic to your blog or sales site or create your own RSS feed so your messages and information show up on thousands of websites, blogs and desktops online.

Although many marketing gurus will claim that email marketing isn’t dead, with the advent of increasing spam complaints and filters coupled with the threat of viruses originating from an email, more and more people are leery of even opening your email. So even if you have a large email list, the likelihood of your emails being opened is becoming increasingly slim.

With RSS, your messages won’t ever get filtered and have a much higher chance of actually being read vs. a typical email. And your marketing results can only be better when people actually read your message. You can even incorporate autoresponders in conjunction with RSS.

Including RSS feeds on your content site or blog allows you to add fully dynamic theme-related content to your web pages making your site or blog very popular with the search engines. The constantly updated content is exactly what the search engines crave and helps increase your search engine ranking, driving more traffic to your page.

Probably the best way to use RSS to help your online marketing efforts is to create your own RSS feed. This way your information will be published on any website that is using the RSS feed you are supplying that information to. There’s even automated software to submit your RSS feeds to the various directories that supply the feeds to marketers using them as described above.

RSS is still a relatively unknown method of driving traffic to websites, but is becoming more popular every day. As an internet marketer, this is a great opportunity to take advantage of this new technology before the rest of the online gurus jump on the bandwagon.

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.

How to Profit From RSS Data Feeds

Tuesday, July 28th, 2009

RSS stands for “really simple syndication”, and as the name suggests, it is relatively easy to take advantage of RSS to make money.

There are many ways you can profit from RSS data feeds. To begin with, since this is a new technology, most people are afraid to jump in and learn how to take advantage of it. This makes it a great opportunity for you because there is less competition.

In the same way you generate traffic, subscribers and money by writing and submitting articles to article directories, you can do the same thing with RSS feeds.

You simply create your RSS feed and then submit it to the various RSS feed directories.

The links within your feeds need to point back to your websites, affiliate links and opt-in list pages so that you can make money.

On the Internet content is king and webmasters are always on the lookout for free content. Especially nowadays, with the Google Adsense craze, a lot of Internet marketers are creating tons of websites constantly with page generators and free content.

This is why an RSS feed will be picked up and used on lots of different websites, and the smart marketers that use RSS feeds stand to profit wildly from this situation.

Since you will be submitting the RSS feed to directories, it is important to use an attractive title, including related keywords. This way, people looking for content will find it when doing a search in RSS feed directories.

Now that you have a fair understanding of what RSS is, and how you can create your own feed, here are some creative ways to put the power of RSS to work and bring in profits:

1. Syndicate your RSS feed in RSS directories to be picked up by webmasters looking for free content.

2. Insert relevant affiliate links in your RSS feed.

3. Insert links to your websites and opt-in list pages. This way you build up your link popularity and attract traffic to your websites.

4. Sell a product directly using RSS by including your sales letter in the feed.

5. Use RSS data feed content from other authors to create a content site using a page generator. Once the content site is done you can add Adsense and related affiliate links.

These are just a few ideas to get you started with profiting from RSS feeds. With application of this technology you will come up with various other ideas, and profit even more. The key is to take action and differentiate yourself from the majority of Internet marketers, many of whom are afraid to deal with technology at all.

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.

How To Protect Your Affiliate Commission

Tuesday, July 28th, 2009

Affiliate marketers have a constant worry about commissions being stolen by some lazy person out there who doesn’t want to work. In some marketing circles, it is a widely held belief that this is an easy task that just takes a few keystrokes to accomplish.

Let’s examine the fallacy in that assumption. It is very easy for someone to change the hop=your ID to hop=their ID. There is no arguing with that. After having clicked the Order Now button, the prospective purchaser will be taken to the checkout page. At the very bottom of the page, under the Terms of Sale and under the Click Bank copyright, the original affiliate ID is still displayed. This doesn’t change just because the hop link has been changed. The appearance of this ID can’t be changed. That means that the commission for the original and rightful marketer is securely protected.

The hop=value does not set the affiliate cookie. This necessary cookie is set when the link is clicked. That means that the hop=value can be changed and it will have no effect on the cookie.

Since the commissions are protected from this type of theft, are there other ways that the affiliate commissions can be stolen? There are two major areas of concern and, even though there is a real possibility of loss, there really is not much that can be done to stop them.

If the affiliate link is on the sales page, the unethical customer can see the Affiliates link and obtain their own link and buy through that link. Yes, it is considered bad form to buy from your own link; however, there is very little that can be done to stop it. Multiple PayPal accounts and email accounts guarantee the theft’s anonymity.

Malware or Adware is capable of replacing genuine affiliate cookies. By substituting their own data, the legitimate affiliate marketer once again misses out on the sale.

Why do people continue to cloak their links. The simple answer is to make them look more professional. That is quite an acceptable reason. All marketers want their business to be perceived as first class and professional. The small things go a long way to reinforce this perception. Appearances are considered to be an area of importance.

But there is no reason to spend huge amounts of money on software to do this cloaking. You can easily do the same thing with a redirect page. Or check out free affiliate link cloaking software programs on Google.

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.

Is Your Affiliate Identity Safe?

Tuesday, July 28th, 2009

Identity theft is a hot topic today and the Internet is no exception. Aside from banking online and ordering via credit cards online security concerns, have you considered that your online affiliate identity might also be at risk?

The numbers vary depending upon the source quoted, but conservative estimates indicate that 10% to 40% of affiliate sales are lost. Why? Internet pirates can, and often do, steal, bypass or otherwise mutilate your affiliate link, thereby robbing you of hard-earned sales.

Are you fed up with lazy and unscrupulous people who, instead of using their misplaced energy to create something special of their own, prefer to just suck the life out of someone else’s endeavors? Are there ways to stop these pirates who can spoil your online marketing efforts?

Yes, there are. One solution is called “redirecting,” which simply means that you set up a domain name that will forward to the specific link you want to go to, but will not show your entire affiliate ID. The redirect will show only your domain name. Not only is this a “prettier” picture than those long, cumbersome, ugly, and often distracting affiliate links, but it will give you more credibility, which in turn can build more trust in you and/or what you are offering. Some companies offer e-mail forwarding as well, so that your e-mail contact information can also reflect your domain name.

Should this cost a lot? No. You can find a company that costs you pennies a day for their services. Several features should be considered when choosing a domain forwarding or redirect company. Ideally, the company should:

Charge a one-time set up fee for your domain name;

Offer unlimited sub-domains, which allow you to manage multiple affiliate programs from one domain name;

Offer domains that can be bookmarked, which means that every time a customer goes back to the site, they see your domain name (and you get the commission);

Optimize search engine indexing, allowing you to change the title, mega description and keyword tags for your domain name, easily and in minutes. Normal affiliate links are almost never indexed, so choose a domain provider that is designed to be indexed by all major search engines.

Do not require that you pay a monthly hosting fee or require you to buy software, ever; and,

Do not require software or technical expertise in order to use. Choose one that is user-friendly to your level of technical or software knowledge.

Finally, choose a keyword-loaded domain name that is easy to remember looks attractive and represents you in a professional, yet personal manner that suits your personality and/or what you are promoting.

Domain forwarding will take you a long way towards building a credible, trustworthy business. Good domain forwarding companies who offer most, if not all, of the benefits listed here, are worth their weight in gold.

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.

Three Reasons Why You Should Re-Direct Your Affiliate Links

Tuesday, July 28th, 2009

Affiliate marketing can make you a decent amount of income on the side without having your own product and sales copy.

The trick is to be different and not appear like everyone else. One main way to look different is to re-direct or cloak your affiliate link.

However, this article is going to tell you three other ways that re-directing your affiliate links can benefit you.

The first is Spam. When you use the same link coming from the same domain as everyone else, the spam filters start to pick up on that domain as being a sales letter email and blocking it as spam. i.e.

www.affiliateprogram.com/?id=111

So when ever the filters see www.affiliateprogram.com in the email it will get blocked as spam and get blacklisted, especially if it is a large promotion.

By re-directing the link – it will have your domain as the link and help to make it thru the spam filters.

The second reason is search engine optimization. If you write articles and submit them with a signature file that has the affiliate link, the affiliate site gets the back links. Plus it makes it easy for people to get rid of your affiliate id.

By using your domain as a redirect to the affiliate program you get the back links to your site and better SEO rankings.

The third reason is that it will make you look more professional as a marketer and not just someone who is out promoting all kinds of affiliate programs. When potential customers see

http://affiliateprogram.com/?id=111 they know it is an affiliate program and will be less likely to click on it.

However when they see

http://yourdoamin.com/affilliatename or http://yourdomain.com/recommends/program

They will view it more as your personal offer or recommendation.

There are many programs that offer to change your links. Many are simple software solutions and can have you changing all your links easily. The programs for changing links do not have to be pricey at all, and many are available as freeware or shareware through popular sites that offer these kinds of products.

Whatever program or software you choose, the key is to make your domain as the primary one. This will make your site seem more like the authority and have potential customers clicking away on your links in no time.

Richard Wing of BestDamnRedirect.com, offers a practicle and useful tool for online marketers. This centralized solution to assist online businesses is a redirect url generator, product & link directory, rss feed generator & aggregator, tweet poster and social bookmarking tool. Best Damn Redirect leverages the data from a single entry to instantly & easily automate your business.